Color is one of the most powerful changes you can make to a space, and one big reason is how specific it can be. Within each color family there is an infinite number of variations: cheerful to serene, energetic to calm, contemporary to classic. Whatever your vibe, there’s a precise shade to match.
For Apartment Therapy Lifestyle Director Charli Penn, that shade is Fading Rose SW 6296 by Sherwin-Williams. Warm, sophisticated pink is her favorite color for 2024 for the elevated mood it evokes.
Why Charli likes Fading Rose
“Fading Rose to me is both romantic and optimistic, but also super calming,” she says. “I’m still riding the pink wave of 2023, but this year I’m all about more moody and subtle pink palettes. A color like Fading Rose can be carried into any season and really sets the tone for the serene and warm vibes I want to manifest all year round.”
While Charli loves the sweet effect of Fading Rose in any room, there’s one she thinks really stands out. “I love the idea of using this color in the bedroom to bring in a sweet hint of romance without the aesthetic losing its modern feel,” she says.
That modern feel helps the shade blend into any number of design styles. “As a modern glam decor enthusiast who also likes to flirt with boho glam, I love that I can use Fading Rose in any decor scheme and it will seamlessly adapt and shine.”
What colors did she pair with it
“I wanted to bring in a beautiful collection of creamy whites and deeper red-purple tones,” says Charlie. “With moody hotel aesthetic bedrooms popping up on my social media lately, I’ve been drawn to colors that look both modern and luxurious. I can see the softer pinks and purples showing up a lot, and it’s so romantic and modern. It’s also moody enough to feel luxurious and retain its personality.”
Find your own inspiration
When Charli searches for “statement-stealing colors,” her first stop is Apartment Therapy’s photo archive and her innovative Prism tool, powered by Sherwin-Williams. You can browse our photos by color, room and style to find exactly what you’re looking for. And when something catches your eye, Prism generates a custom color palette based on the image, so you can turn that inspo into action in your own space. It works for any photo on our site, including our huge archive of home tour photos. (In fact, that’s how we found the images in this post!)
Once you have some colors of your own, Sherwin-Williams makes it easy to try before you buy. With Peel & Stick samples and FREE color chips, you can find just the shade (and mood) you want.
Pro tip: Place samples in different parts of your room to see how they look in different lighting throughout the day. Then comes the fun part: liven up your room in a whole new way.