Target announced big changes to its Circle Rewards program on March 5, and shoppers will love new benefits. The changes, which will take effect in April 2024, were first announced on Target’s corporate website and include three new options that double the benefits for frequent shoppers and Circle cardholders.
Cara Sylvester, executive vice president and chief guest experience officer for the brand, shared that “the new Target Circle Experience is designed to bend and grow with our guests to deliver greater value and convenience – no matter how they choose to shop with us – so every visit is personal, rewarding and made just for you.”
So what do buyers have to look forward to?
The three new Circle benefits include Target Circle, the all-new Target Circle Card and the all-new Target Circle 360 Membership and make accessing offers and discounts easier than ever before. So if you’ve been waiting to take home your $1 Target Easter mug or stock up on these gorgeous $5 Target garden finds, now is the time.
The traditional Target Circle program is getting a new look starting April 7 and will be available to all members. Offers will automatically apply to all free Circle members. You won’t have to waste a minute trying to find a QR code or scan coupons – they’ll automatically be available in your account and added to all applicable purchases at checkout. The traditional Circle program will remain free, and you’ll still earn points and offers the more you shop.
The brand is folding its Target RedCards into a new Target Circle card, which will offer members an additional 5% off every day, on top of the Target Circle offers automatically applied to your cart. Circle Card benefits include no rush returns (that’s 30 extra days to return items), free two-day shipping, and special pricing for anyone who wants to join the Target Circle 360 program. You can read more about Target RedCard offers at the Target.com level, which include credit, debit and reloadable card options.
Target’s third and final deal also begins on April 7. It’s a new paid membership, called the Target Circle 360 Program, and it includes free same-day shipping from Shipta (which promises “delivery in as little as one hour with no shipping fees,” according to the Target corporate site), free two-day shipping, no-fee returns rush and all the benefits of the Target Circle program, such as automatic offers, personalized bonuses and more. You’ll also have the ability to ship items directly to your door — or someone else’s — through Shipt, making quick work of sending groceries to loved ones or paying for last-minute gifts.
Right now, Target is offering shoppers a first-year membership to Target Circle 360 for $49 if you sign up between April 7 and May 18, 2024.
No matter what level you sign up for, you won’t want to miss out.